Interesting commentary on TV renewals in the U.S.

If you, like me, were wondering how Berlin Station got renewed although there were apparently no ratings available, this might be an interesting article for you to read. Apparently broadcast numbers are now only one factor in these decisions.

~ by Servetus on May 15, 2017.

7 Responses to “Interesting commentary on TV renewals in the U.S.”

  1. Really interesting. I remember doing one of those TV-watching surveys many years ago where they manually tracked viewership. Things have changed so much over the years as technology has changed, for music and books as well as TV. Only companies that can change with the times and follow the opportunities can make it. Fascinating.

    • I remember that, too — happened maybe once or twice when i was a kid. Mom would fill it out but then forgot to send it in, LOL.

  2. Hm, i think the article is stronger in explaining where revenues come from and the decreasing importance in the total of ad sales. Because most people rarely watch linear anymore and thus skip ad anyway. The key to making money out of TV content is owning it and not just licencing it. That is the key message i believe. Which is why there is an increase of indies who also take on their own distribution. And the existence of VOD services has certainly increased competition. Especially since rather than being a secondary sales window, ie after linear TV they have become more and more the primary ones which increasing number of show being produced straight for VOD.
    An currently these VOD services are increasingly hungry for content, muhc much more so than linear T which only has a schedule to fill, VOD needs a lot more content.
    It is this competition which allows lower ratings shows to survive as they go towards filling a much bigger hole. An because they sell directly to VOD the producers are able to make some money off them, especially since VOD services are increasingly willing to shoulder some of the production costs to secure the content for themselves. Eg see the Crown just recently, etc.

    What is less known is that VOD services have very bad payment terms, ie they pay very very very late and small indies can’t deal very well with that type of cash flow. If you want to survive long term you still need the stuff that has big audiences, that you can sell to many, including linear channels and that you can make money off faster.

    While small shows may allow short term survival you still need the ones which attract millions to be successful long term. Which is valid for the VOD ones as well. While they need to provide quantity it is still the few very successful ones that driver the number of subscribers.

    In terms of writers and acting talent this hunger for content only increases the pressure to deliver the next big hit, so the same people get cast again and again and the same writers get asked to write.

    • If you read the article, it says both that people don’t watch weekly tv anymore and that networks are moving toward licensing it.

  3. Found this extremely interesting and informative. Now I know why shows I thought should have stayed on didn’t. How time changes things.

  4. Thanks for sharing this! Really interesting!!!

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