OK, if they allow this, it’s a cool opportunity for Richard Armitage fans in the UK

Blenheim Films has a link on its Urban & the Shed Crew page to something called Our Screen. It’s a service that arranges public screenings for everyday people. Right now it looks like only UK venues. But you can select a film from their available listing, then select a theater from their available list of venues. The page then tells you how many tickets you need to sell for them to host it, what the price of each ticket needs to be, and by what date they need to have them sold. If the minimum number of tickets are sold, the site charges the theatergoers who’ve signed up for one, emails the tickets, pays the venue, and you go to your movie. If they’re not sold by the latest date, then the whole arrangement collapses — no harm, no foul. You can have a private screening (I didn’t look at that option). But, if you set up a public screening, normal theatergoers can also go to the cinema and buy a ticket.

If I lived in a city where this was an option, and I thought I could get the right number of fans together to ensure it would be affordable, I would *totally* do this. I mean, I’m paying $18 for NT Live. I looked at some prices for major films here and it wasn’t more than that.

Despite the link, Urban isn’t one of the films offered via Our Screen. But if it eventually is …

~ by Servetus on March 18, 2018.

10 Responses to “OK, if they allow this, it’s a cool opportunity for Richard Armitage fans in the UK”

  1. So is this why he’s going after fans for $$ ?? Then telling them its for charity. I never would’ve guessed. Thanks so much Richard for your ‘charity”. How much were you really wanting to get from me?? My price i name it & you say “if that’s your calculation, then YES!!


    • OK, hang on. First, it’s extremely unlikely that he has any backend on this production. Any money that he’s to be paid he’s already received (assuming that they had the money to pay actors at all), and it’s likely to have been very little — less than $50k, certainly; a more reasonable figure is something like $10k. Any money that is made or not made via from ticket sales or DVD / streaming sales is going to go to Blenheim Films. Second, the appeal for charitable donations has run parallel to the film-making operation; it goes to a separate organization, Action for Children, via JustGiving. All of this has been clear from Armitage’s statements. I don’t see any ground for reservation about this relating to a charity scam. The problem is more what Candida Brady is promising and whether she is capable of delivering it.


  2. Ahh. If only I knew enough Armitage fans near me this would be something to try. (I only know Teuchter!) It’s a cool idea, though.


    • I’m not sure it’s available o/s the UK, but even so, if we did this here we’d have to do some serious marketing. I know when they tried to organize a fan meetup in Chicago to see a film premiere (ITS?) it attracted very little notice. You’d have to play up the “this is your one chance” aspect.

      Liked by 1 person

  3. Tugg is the middleman to set up these screenings in the US and I believe some cities in Australia. It’s been a year since I worked for a theatre but the thresholds were small for week night shows- about 1/3 of an auditorium, including the smallest ones. There were no upfront costs and no penalties for cancelling the event if not enough seats were sold. In the theatre chain where I worked, it was much more common to have the shows cancelled than not. All major chains participated in the program and Tugg would make an effort to get the film if it wasn’t in their library. It’s a bit of a hassle to organize and promote but doable if somebody is willing.


    • Thanks for the message and welcome. Looks like Tugg will not give you a cost estimate unless you log in (the One Screen page will do it). Same terms — no upfront costs. Well, if this becomes an option, we can try to see if it would work in some larger cities. (I know one Armitage fan in my immediate vicinity, and I think she knows one more.)


      • My chain charged Tugg a rate in line with the children’s ticket cost as opposed to the adult, which ran about $3 more. Tugg would then factor in their fees and the cost to the customer was usually right around the adult price. A weekend afternoon or evening show would add a $250-$500 rental fee and would require more seats sold, possibly even the entire auditorium. A morning show wouldn’t require the fee.

        I am in a large eastern city but I don’t interact with the fandom other than lurking here and at Obscura’s so I can’t vouch for feasibility in my area. I can however report that when ITS came out, we had 100 free mini posters that were gone in the early evening opening night. One of the teen in the box office let me know that they were all taken by moms. I fired that punk on the spot. 😉 Maybe a mom’s night out would be just the ticket.


        • It might work more easily on the East Coast — there was a huge turn out in NYC for the ITS premiere, too. Interesting about the “moms” taking the posters 🙂


  4. I would be up for it, as long as it is south of Birmingham UK.

    Liked by 1 person

  5. […] There is a comparable service in the U.S. […]


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