Richard Armitage is using his pandemic free time to rebrand

I think we’ve finally got an official explanation for the recent changes to Armitage’s profile — his Twitter header that eliminates his major roles, the weird way that his t-shirts now match his hair color, hiding behind the mop of hair and the ongoing beard — the tattoos and rings in his news role. He’s joining the ranks of a number of actors who’ve felt they were pigeonholed in certain kinds of roles and have consciously changed their brands to get different kinds of roles. Think Robert Downey, Jr., or Matthew McConnaughey. Rebranding was the key to the revitalization of their careers. Experts in actors publicity think this is the way to go and he’s going to be a new case study to show other professionals how it works!

There’s a lot more detail about Armitage’s changes and his future plans in this article at the Hollywood Reporter.

~ by Servetus on April 1, 2021.